Online coaching · Built Uncommon

Fitness that survives
night shifts, kids,
and real life.

Training and nutrition built around the week you actually have — not the one a template assumes. For busy parents and first responders who are done starting over.

30 minutes, no cost, no slide deck. If I’m not the right coach for you, I’ll tell you on the call.

“I thought I knew how to work out until I met Hugh.”

Coaching client

Ten years ago I was 320 pounds and drinking myself into a hospital bed. I coach the way out of that, because I’ve walked it.

~100 lbs

lost and kept off

2016

sober since

First responder

on shift work myself

1st Phorm

Community Captain

Sound familiar

You don't have a discipline problem.

You have a scheduling problem, a starting-point problem, and five abandoned plans that were never built for your life in the first place.

“I don't have time.”

You have the time you have. So the plan gets built for 30–40 minutes, three or four days a week — around night shifts, school runs and the days everything falls apart.

“I've started over five times.”

Every one of those restarts was somebody else’s template. Nothing gets built for your injuries, your equipment or your week — so it works until the first hard week, then stops.

“I don't know where to start.”

That’s the entire job of the first call. Thirty minutes, and you leave with a direction — whether you end up hiring me or not.

Why I do this

In 2016 I drank myself into a hospital bed at 320 pounds.

I was a first responder carrying the job home in a bottle. Getting sober was the first step. About three months in I found the gym — and unlike everything else I’d tried, that one held.

I’ve lost nearly a hundred pounds and kept it off. My wife made the same climb beside me, and we still train together. Everything I coach came out of those years: what actually works when you’re exhausted, when the shift pattern is brutal, and when you’ve already failed at this a few times.

I care whether you succeed. That's the part nobody can copy in a weekend.

320 lbs

Where this started — 2016, first responder, drinking

~100 lbs

Lost since, and still off nearly a decade later

2

Of us — my wife made the same journey, post-baby

0

Quick fixes sold. This is habits, not a 12-week sprint

How it works

Three steps. The first one is free.

Step 01

The strategy call

Thirty minutes on the phone. Your history, your schedule, your goal, and what’s gone wrong before. You leave with a direction either way.

Step 02

Your plan gets built

Training and nutrition designed around your week — your equipment, your injuries, the number of days you can honestly commit to.

Step 03

We check in and adjust

Regular check-ins on the numbers that matter. When life changes, the plan changes with it. That's the part that keeps people going past week six.

What coaching includes

Built for you. Not downloaded.

Training built for your week

Not a PDF everyone else got. Days, length and equipment match your actual life.

Nutrition you'll actually follow

Macros or a meal plan — whichever level of structure fits how you like to eat.

Check-ins with me

You talk to Hugh. Not an assistant, not a chatbot working through a script.

Progress tracked properly

Baseline photos, measurements and lifts at the start, then reviewed on a schedule.

Messaging between check-ins

Form question, travel week, injury flare-up — you're not waiting until Sunday.

A plan that changes with you

New shift pattern, new baby, new injury — we rebuild rather than start over.

Coaching

Pick a level on the call.

Prices are here so nobody wastes a call finding out. Nothing gets sold on this page — we work out which one fits after we’ve talked.

Coached

Most people start here

$149

per month · cancel any time

Best value

Uncommon Year

For people who want the change to stick

$999

per year · paid up front

Uncommon 1:1

Limited spots — hands-on

$2,500

per year · application only

Not ready for coaching yet? There’s a one-off training or nutrition plan available — ask about it on the call, or grab the free guide first.

In their words

Results people actually talk about.

Honest fit

This isn't for everybody.

Book the call if

Don't book if

Before you book

The questions I get asked most.

Thirty minutes. I ask about your history, your schedule, your injuries and what’s gone wrong before. You get a straight read on where to start. If coaching makes sense, we talk about which level fits. If it doesn’t, I’ll tell you that instead.

No. Plenty of people train at home with almost nothing. The plan gets built around whatever equipment you’ve genuinely got access to.

That describes most people who book a call. Nearly everyone who quits, quits because the plan never fit their week — not because they lacked willpower. That’s the thing we fix first.

You’ll be sore in week one. Visible change usually shows up somewhere between weeks six and twelve, provided the check-ins actually happen. Anyone promising a specific number by a specific date is guessing.

Deliberately not. Twelve-week challenges end, and most people end with them. This is built as a lifestyle change with a plan that keeps adapting.

Yes — macros or a meal plan, matched to how much structure you want. It’s coaching for healthy adults, not clinical or medical nutrition advice. If you have a diagnosed condition, we’ll work alongside your doctor.

Yes. At-home plans for couples who are short on time work well — my wife and I did exactly this. Ask on the call.

Separate thing entirely. Coaching here is training, nutrition and habits. The performance-science side lives in Uncommon Human Sciences, which you’re welcome to join independently.

Last thing

Become uncommon.

One call. Thirty minutes. You’ll know exactly where to start, and whether I’m the person to get you there.

Prefer to read first? Grab the free Dad Bod Calculator and I’ll send the first workout straight away.